Advertisements and Search

Google runs a enormously profitable advertisement business. Advertisements reach the user in two forms. One is through search, the other with content. The value of search ads is much higher, because it’s clear that the user is focused on finding something relevant. Though the spots for search ads are limited and most advertisements are delivered alongside content that may be far less effective.

To make advertisements more effective, it’s desirable to have a place gathering all advertisements together for search. The approach can overcome the scarcity of general search ad spots, and bring focus to the entire advertisement business. In the past, search for design firms likely results in less than a dozen ads from prominent advertisers. Now, small design firms stand a chance against their much more resourceful counterparts.

A reasonable question arises whether the likes of Yellow Pages and Alibaba are already sufficient. The lack of sophisticated marketing tools on these platforms suggests they are far from adequate. Browsing a catalog doesn’t provide much focus.

It’s true that advertising isn’t very exciting, but it takes small bits like this to grow businesses.