Apple Events

There is something astonishing about Apple events that they are really successful. Few technological companies have high intensity events like Apple does. Perhaps they dare not. People may criticize Apple events, Apple may introduce controversies, but the spirit of sticking one's neck out is continuously forcing Apple to judiciously experiment with innovations. Everybody's eyes are focused on Apple events, and Apple has to deliver.

Technologies are vast, but successful and tasteful technologies are few. Apple must cut through the mess with good judgement, and can not afford confusion and backwardness that plagued so many tech companies. Each Apple event is a test of time. There may be failures like Ping, but there can be no bullshit or nonsense, or people will eventually find out.

Nobody knows if Google or Microsoft dares compete with Apple with their own high intensity events. It's easier to hide failures when nobody is watching, but arguably this cowardice is denying Google and Microsoft market leadership. All too often, Google and Microsoft play copycats. Perhaps market share is what Google and Microsoft want, but nothing compares with the historical record of breakthroughs. Apple didn't win Turing Award, but its innovations are definitely beyond secular awards.

Apple events are works of art.