Digital Revolution

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Steve Jobs emphasized design because humanity deserves better. It's a noble attitude, but paradoxically humanity often ignores design when people run corporations. The main argument is that design provides marginal advantage in the market at best. While empirical studies are not very solid, it's noticeable that many corporations view design as cosmetics. Explaining simplicity isn't necessarily minimalism to corporations often doesn't make profit. In short, few believes humanity deserves better. Before convincing corporations the importance of design, perhaps designers should establish it as a strategy. People often judge products by their quality and don't necessarily buy the cheapest product. If design can become a critical factor of quality, it may justify the premium. The market for design is pretty harsh. Despite Apple's success, most corporations pay lip service to its approach. Endless number of executives cut design budget and expect business success. The

Many rationalists, especially those from the mathematics department, tend to assume the superiority of human thought. They often cite the success of mathematics in sciences as evidence. Oh. Apart from the fact that most people aren't Maxwell or Einstein, it's mistaking the word Moon for the real Moon. Ask a mathematician to deduce what's on the Moon without evidentiary investigation. It's easy to see the fallacy of rationalism. Mathematics as a language is important, but it's not the ultimate validation of scientific theories. This is the value of empiricism. It's well known that Maxwell's achievement in electromagnetism is the mathematical formulation of previous electromagnetic experiments. Yes, experiments. Rationalists see the mathematics of Maxwell equations, and forget the most important substance these equations describe. Absurd. The same thing happens to the digital revolution. Rationalists have little to offer other than claiming superiority, while