Personal Computing, Apple versus Microsoft
The fact that Mac vs. PC commercials are so successful reflects not only the Mac/PC divide, but also a sober truth that Microsoft's focus on enterprise computing has left the PC world stagnant, lagging further and further behind Apple. PC today is not oriented toward personal computing, but a component to fortify Microsoft's dominance in workplace. Office, Windows Server, and Azure, etc. are Microsoft's agenda for continued monopoly, not personal computing. Microsoft's strategy likely spelled doom for its own smartphone ambition. Smartphones, after all, are deeply personal objects. The distinction between personal computing and enterprise computing can be illustrated if we compare Apple Pages and Microsoft Word. Pages templates provided by Apple are professionally designed to help people create quality documents, while Word templates fall far short and largely rely on enterprise CIS for layout. Since most people aren't great designers, and enterprise CIS is not desi...